LEARN IT
A lifetime of happiness
Rosa and Max are tying the knot and want to choose a band that will keep their guests grooving all night long. First, they need to think about what types of people they are inviting to the wedding and their various tastes and preferences. Then, Max and Rosa plan each song in advance to make sure their guests are up and moving on the dance floor. And on the big day, the best man takes control of the situation — sharing a funny story about the happy couple’s first date at a salsa club – then asks everyone to hit the floor.
A lifetime of happiness
Similarly, your cause wants a donor base that is active and continues to support your cause. Just like Max and Rosa considered their guest’s predilections, you can create personas for your cause’s donors. And customize your contact with donors based on their areas of interest, modifying the requested action to fit. Finally, it is important to remember to share and then ask – you’ll lose people’s interest if you only contact them when you’re asking for money. In no time you will be dancing your way to increased donor support.
OWN IT
Maximizing Donors
Follow the three steps to encourage active and continuing support for your cause:
1. Define who you are trying to connect with
2. Design a plan that inspires and motivates
3. Share, then ask
