Education Programs
Publications and Resources
The Communications Toolkit
A guide to navigating communications for the nonprofit world
A comprehensive resource offering practical information in virtually every area of communications based on findings from national qualitative and quantitative surveys of what nonprofits want in the area of communications.
By
R. Christine Hershey |
Download a PDF
**We are currently developing a new, updated print edition and a Web version. Sign up to be notified when they are released.
Why Bad Ads Happen to Good Causes
Created to give nonprofits and foundations the tools they need to create the best possible print ads. We analyzed a 10-year Roper/ASW study of the efficacy of public interest advertising and interviewed leading practitioners. The book helps those tasked with creating or reviewing ads ensure the final product appropriately represents their organizations and has the greatest impact.
By
Andy Goodman |
Download a PDF
Why Bad Presentations Happen to Good Causes
Offers practical advice on how to deliver effective presentations and avoid common pitfalls. The book encourages nonprofits to engage, inspire and motivate the audiences they need to reach. The book's development was based on public-interest sector research and the advice of 20 highly regarded public-speaking experts. It is now being used by Al Gore to train 1,000 volunteers to make presentations on climate control.
By
Andy Goodman |
Download a PDF
Design Eye-Q -
NEW!
Our newest initiative helps nonprofit organizations grapple with the difficult decisions that come with creating in-house or professionally designed materials. Can you discern well-designed pages from bad? The Design Eye-Q teaches leaders tools for evaluating the quality of the design of Web pages, e-newsletters, annual reports, direct mail and any other professionally designed communication.
By
R. Christine Hershey &
Andy Goodman
Training
To build on the success of Cause's publications, we offer a series of trainings to foundations that want to underwrite workshops for their grantees to help them make the most of their communications strategies. Building organizational capacity can be one of the most cost effective ways foundations leverage their dollars.
Communications trainings in particular hold the promise of supporting grantees’ in accomplishing their missions, and in broadening their support bases. We provide both in-person and online Webinar trainings that can provide fundamental knowledge on essential areas and that can be tailored to focus on specific topics of need and interest. Resource publications and materials are provided as part of the training.
For more information on training, contact
edresources@causecommunications.org.
