Hershey|Cause

Our publications have been featured in:

The New York Times
Los Angeles Times
Stanford Social Innovation Review
The Chronicle of Philanthropy
Communication Arts
Inside Philanthropy

Education Programs

Resource Guides

The Communications Toolkit – A guide to navigating communications for the nonprofit world
A comprehensive resource offering practical information in virtually every area of communications based on findings from national qualitative and quantitative surveys of what nonprofits want in the area of communications. Author R. Christine Hershey

We are currently working on a new updated edition and a web version. (Sign up to be notified when they are released.)

Why Bad Ads Happen to Good Causes
Created to give nonprofits and foundations the tools they need to create the best possible print ads. We analyzed a 10-year Roper/ASW study of the efficacy of public interest advertising and interviewed leading practitioners. The book helps those tasked with creating or reviewing, ads ensure the final product appropriately represents their organizations and has the greatest impact.
Author Andy Goodman
Download a PDF

Why Bad Presentations Happen to Good Causes
Offers practical advice on how to deliver effective presentations that avoid common pitfalls. The book encourages nonprofits to engage, inspire and motivate the audiences they need to reach. The book was developed based on research across the public-interest sector and incorporated the advice of 20 highly regarded public-speaking experts. It is now being used by Al Gore to train 1,000 volunteers to make presentations on climate control.
Author Andy Goodman
Download a PDF

Our newest initiative - Design Eye-Q! helps non-profit organizations grapple with the difficult decisions that come with creating in-house or professionally designed materials. Can you discern well-designed pages from bad? The Design Eye-Q teaches leaders tools for evaluating the quality of the design of Web pages, e-newsletters, annual reports, direct mail, or any other professionally designed communication.
Authors R. Christine Hershey & Andy Goodman

Customized Training

We also offer trainings based on these books. Both in-person and online Webinars that can provide “what you need to know” knowledge on essential areas or can be tailored to focus on specific topics of need and interest. Resource Publications and Materials are provided as part of the training.

For more information on training, contact edresources@causecommunications.org.

Hershey|Cause: One umbrella identity. Three decades of experience. Whether for corporate clients or nonprofit organizations, we’ve always shared the same mission — using ‘Communications for Good.’ And yes, both Hershey Associates and Cause Communications will continue to exist separately for legal and business purposes.