Author Archives: Kristin Moore

  Brand Inconsistency. When an organization does not have a consistent visual identity across its digital and print materials, it has no identity at all. It’s like mixing a ballgown with sneakers. By making the messaging and visuals consistent across platforms, it creates the desired impact and brand recognition you want for your organization. Myko: […]

When our team is working with clients, we take into account universally accepted concepts, but we know how wide-ranging those concepts can be. For example, some people claim that red evokes passion and boldness while others think it’s youthful and carefree. Our approach is to start with the general perceptions of the target audience. From […]