As with any successful long-term relationship, often finding the right partner and acquiring new donors both take time. With so many causes and so much clutter in today’s fast paced world, it takes discipline and creativity to reach new people so they can hear about, become interested in and donate to your cause. An important […]
We’re so inspired by Chris’s leadership, and we’re so glad that she, her partner Susi and daughter Katie will be in DC representing us. We’ll be marching here in LA, too, and we hope to see you out in the community! — Susi and I have marched our whole lives. Even before we met each […]
Are you an action-oriented leader who’s equally decisive and full of energy? Do colleagues describe you as practical and resourceful, yet passionate about finding new solutions? Are you excited to lead teams of people in order to deliver the best possible results on behalf of clients and causes? We are looking for a Senior Account […]
You protect our planet, cultivate the next generation of leaders, enrich lives in Los Angeles and around the world, advance new ways of thinking and engage others to take action on the issues that matter most. We are proud to partner with change-makers like you on this important work and especially in these most challenging […]
The Design Director is responsible for providing a creative spark and executing quality print and web design. Hershey Cause Communications is a full-service agency, so it’s important that our Design Director have experience with – and mastery of – brand identity development and roll-out, print collateral, website architecture and design and e-newsletter design. The […]
Now that Election 2016 is history, no doubt there is work to be done on the causes we care about most. But we also think it’s important to stop and think about how much we, as Americans, share. We’ll spare you clichés about everyone wanting a brighter future for their children (which is of course […]
These are just a few of the scenarios communicators face every day. And the answers to these questions about what’s going on within and outside of your organization are important. Knowing how you compare to peers can help you think through how to prioritize your own communications activities, identify what gaps may need to be […]
Here at Hershey Cause we are passionate about supporting the great work being done by nonprofits in Los Angeles and across the country. That is why we started our own nonprofit over fifteen years ago with a mission to provide free resources and tools to help nonprofits improve their internal and external communications and to […]
At Southern California Grantmakers’ Annual Conference last month, we heard a story from Bryonn Bain of UCLA about legendary musician and activist Harry Belafonte. When he would misplace things as a child, Mr. Belafonte’s mother would ask him, “Harry, you’ve looked everywhere, but have you looked where you haven’t looked?” It’s a deceptively simple reminder […]
Every workshop I lead, whether it’s for CEOs or high schoolers, starts with a question: what is story? We use the word all the time, but rarely take the space to think about what story actually is and the role it plays in leadership and community building. At base level, story is the basic building […]
Hershey Cause Communications, one of the first mission-driven strategic communications agencies and a pioneer in the field of cause communications, has an exciting opportunity for an experienced and dynamic communicator who wants to change the world for the better. We work nationally but are grounded in Los Angeles’s rich and diverse culture. We have a […]
Hershey Cause Communications, one of the first mission-driven strategic communications agencies and a pioneer in the field of cause communications, has an exciting opportunity for an experienced and dynamic communicator who wants to change the world for the better. We work nationally but are grounded in Los Angeles’s rich and diverse culture. We have a […]
These designations define social-sector organizations in a way that has a lot to do with the tax code but little to do with how or why they actually do their work. We’re excited to be part of a growing movement to redefine mission-first organizations in terms of what they are: “for purpose” or “for benefit.” It’s a powerful […]
The 2016 graduating class of the Dwight Stuart Youth Fund Communicating for Results! training program.We love to see those light bulb moments when the participants realize how they could communicate even better with their audiences – whether it’s with donors, board members, volunteers or clients. Here we share the top five pieces of advice our […]
Some of the most fascinating and actionable points that emerged from the Symposium were about breaking down silos between agencies and services, especially in the public sector. There was abundant evidence presented that most public social service agencies and first responders are not aligned with the reality that domestic violence and child abuse are often […]
1) Plan Ahead – You can simplify the process of creating and curating content by thinking and planning several months or even a year ahead. 2016 is still relatively young, so make the most of it. Is there an “awareness month” for your cause, like Domestic Violence Awareness Month (October) or National ALS Awareness Month […]
“Thanks to a heroic organ donor, Mason Sommers got to marry the love of his life. He survived his first cardiac arrest at 16. A few years later, after suffering a second cardiac arrest, it was discovered he had a heart defect. With medication, Mason was able to manage his condition for 30 years, until […]
Petersen Automotive Museum! The redesigned Petersen Automotive Museum is a celebration of the automobile’s history and impact on American life. The museum is a nonprofit educational institution that houses vehicles donated from around the world. Since 1994, the museum has been at the corner of Fairfax Avenue and Wilshire Boulevard, the third most traveled […]
Strategic Communications Starts at the Top Design Excellence Goes Beyond Guesswork How the CA Drought Can Make Us Better Communicators From the Desk of R. Christine Hershey: Making the Most of Conference Season Tips for Securing Media Coverage for Your Organization Guarding Nonprofits’ Reputations in Times of Crisis What is the Future of Social Impact? Ask […]
Chris is a long-time advocate for the advancement of social causes through the effective use of strategic communications. She was a primary influencer and early contributor to the field of integrated communications that leverages the intersection of corporate, philanthropic and government sectors to create real and sustainable change. For almost 40 years, she has been […]
Here are some of our favorite tools and programs you can use this season. AmazonSmile AmazonSmile is a free program available to 501(c)(3) organizations year round. When shoppers arrive at smile.amazon.com they are asked to choose an organization to support. From there, they shop as usual and 0.5% of all their spending goes to the […]
Of course, we don’t do our work for the awards; we do it for our clients and the vitally important work they do. But when our firm is acknowledged for excellence, it’s validation that our work is moving the needle on some of society’s most important challenges. Awards like these are a reminder that creating […]
Urban Light at LACMA! Urban Light is a permanent installation at LACMA by Chris Burden, who envisioned the restored street lamps to be a formal entryway to the famed museum. Two hundred and two cast iron street lamps from the 1920s and 30s were restored and installed in 2008, lighting up the Wilshire side of the […]
I am happy to announce that Kristin Moore has joined the Hershey Cause team as our full-time Creative Director. After eight years of success working independently across the nonprofit and corporate sectors, Kristin will expand our capabilities to provide the full spectrum of creative services for current and new clients, partners and audiences. With her […]
When PowerMyLearning started the Communicating for Results! training, we were known as CFY. And of course the first thing that everyone asked us was, “What does CFY stand for?” We couldn’t even begin to discuss our mission without stumbling over our name. It was time for some serious communications work, so we signed on for […]
The Communications Network is a membership association for communications professionals in the social sector. It’s a community of people who are dedicated to using innovative and effective communication programs to advance causes, improve lives and deliver social change — and that is never more apparent than at the Network’s annual conference. Communications starts at the top. ComNet15’s CEO […]
For many of you who have had the chance to work with Beth Babyak, our Vice President of Operations, it will come as no surprise that her leadership and steady hand here at Hershey Cause have helped guide our agency’s operations and client project management with consistency and rigor. I’m pleased to announce Beth’s promotion […]
“Corporations and the media picked it up,” wrote del Olmo. “But beyond language and religion–and especially in politics–there is little commonality among U.S. Latinos. When they vote as a bloc, it is in local elections as a Chicano bloc, a Cuban bloc or a Puerto Rican bloc. They have never done it as a ‘Hispanic’ […]
Brand Inconsistency. When an organization does not have a consistent visual identity across its digital and print materials, it has no identity at all. It’s like mixing a ballgown with sneakers. By making the messaging and visuals consistent across platforms, it creates the desired impact and brand recognition you want for your organization. Myko: […]
Earlier this month, LA County Supervisor Don Knabe, a faithful advocate for Rancho for years, broke ground for the Wellness and Aquatic Therapy Center, which will be the first new building constructed under Rancho Rising 2020, due to be completed in August 2016. HCC secured media coverage before and after the event, facilitating a strong […]
What drew you to work for Hershey Cause Communications? Kristin: I discovered Hershey Cause about seven years ago and I was immediately attracted for a number of reasons. The first was the quality of the work; good work speaks for itself and the work by Hershey Cause speaks volumes. Second, I was really interested in […]
No doubt you’ve heard about the benefits of scanning the landscape: regularly carving out time to keep up with news, trends and best practices can inspire new ideas and improve your work. But where to turn for reliable sources of knowledge that won’t feel like a chore to read? Here are just a few recommended […]
California Community Foundation: 2014 “Land of Dreams” Print and digital formats brought out the best in each other for CCF’s 2014 annual report, which was built around vivid, relatable images of our fellow Angelenos in recognizable environments, accompanied by their personal “Stories of Impact.” This eye-catching publication exudes optimism with its bright photography, while infographics […]
Over the past year, you might have started to hear about AltaSea at the Port of Los Angeles, a public-private partnership that brings together science, business and education to generate innovative solutions to global sustainability issues. Together with its partners and funders, AltaSea is going to change the face of Los Angeles – and the […]
If you’re currently between the ages of 18 and 34, you’re considered a Millennial. Much has been written about this group, and they are often generalized as either a mysterious “holy grail” of an audience that every nonprofit needs to engage, or as an impatient bunch eager for their next promotion to be handed to […]
The Eisner Foundation now has a sharper focus on its funding priorities and a modern, appealing aesthetic to draw people in to learn more. We helped them use smart communications, proactive outreach and fresh design to make the most of this shift. Because the website is the most widely visible public representation of an organization, […]
We are proud that recognition of these projects will help spread the word about the important work these two high profile foundations are leading. Thank you for recognizing our work, American Graphic Design and Advertising!
What better way to spend your summer than with some of the nonprofits that make Los Angeles one of the most innovative and creative cities in the world? Here are just a few of our favorite summer activities hosted by local nonprofits that we recommend checking out: LA River The LA River Corp works to […]
We recently worked with our client, Sojourner Center, to get media coverage of an innovative initiative to study the link between domestic violence and traumatic brain injury (TBI). Our proactive planning, comprehensive outreach and tailored pitches garnered significant media exposure for this launch, including The Huffington Post. Its first story about the Sojourner BRAIN Program […]
Here are four ways the California drought can teach us to become better communicators. Get the right spokesperson. Your message matters, but so does the messenger. Have you noticed how often Governor Jerry Brown has been out there on the frontlines of drought-related communications? By positioning Governor Brown as a spokesperson—rather than using a staffer […]