Doubling Down on Design Thinking: Kristin Moore Joins HCC as Creative Director

Less than 10 years ago, Bruce Mau introduced the world to “design thinking,” but in reality, Hershey Cause has been leveraging the right side of the brain in all of our communications work from the very beginning. We are always sharpening our commitment to use beautiful creative work to go beyond branding. We encourage our clients to have a bigger-picture conversation instead of looking at the breadth of services we provide as merely a collection of tactics. This is how we’re able to deliver an exceptional combination of services that has an impact greater than the sum of its parts.

Kristin Moore is now Creative Director at HCC.

I am happy to announce that Kristin Moore has joined the Hershey Cause team as our full-time Creative Director. After eight years of success working independently across the nonprofit and corporate sectors, Kristin will expand our capabilities to provide the full spectrum of creative services for current and new clients, partners and audiences.

With her depth of experience and a finely tuned eye, Kristin is skilled at working with a wide array of clients across print and digital media – a combination that is increasingly hard to come by these days. An early adopter who is always on the lookout for the newest technology tools that can add value to a cause, Kristin was working on website design when the Internet was just becoming something to talk about. She has led the award-winning design of the California Wellness Foundation’s annual reports for nearly six years, and her work has been recognized by TIME Magazine’s Green Design 100, PRSA-LA and HOW Magazine, among others. Recently Kristin also contributed to HCC’s work for LA County Arts for All, Women’s Foundation of California, Bright Prospect and First 5 LA.

Kristin shares our passion for developing innovative design ideas at the strategy level, understanding that design should have a seat at the table from the very beginning of all projects. She shares our philosophy of meeting each client where they are and helping them to reach their goals as an organization. Thanks to Kristin’s creative leadership and ability to understand the essence of each organization, no two projects look or feel the same. All of her work is based on the unique objectives and needs of the client.

Kristin will help us to continue to refine and institutionalize the design thinking philosophy that we’ve had all along, so we can continue to help our clients find different solutions to society’s most pressing challenges. She has always valued working with nonprofit and change-oriented clients, and her sunny demeanor keeps us smiling throughout the day. With Kristin, the Hershey Cause team is building on our commitment to use communications through design to lift up our clients and the social sector as a whole.