Understand the key role communications plays in successful fundraising efforts, and learn some best practices for encouraging audiences to support your cause.

Understand why media relations is so important for your organization and how to start building relationships with media that are relevant to you and your audiences.

Harness the power of measurement and evaluation — both for understanding your impact and determining where to focus your communications efforts in the future.

Learn why competitive analysis is so important to your organization’s communications success. We’ll also review a framework you can use to stay organized when conducting an analysis.

Strengthen your knowledge of branding principles and best practices, and understand the importance of maintaining a consistent brand.