Vicky K. Arenas

NEXT TEAM MEMBER

Communications Director

Guided by a passion for leveraging storytelling to help organizations in the nonprofit, for-profit, and public sectors advance social impact goals, Vicky Arenas brings a decade of experience in external and internal communications, marketing, strategic planning, media relations, and advocacy/public policy to her role as Communications Director at Cause Communications. In this position, Vicky manages and leads strategy development of comprehensive integrated marketing and communications campaigns for diverse clients. With expertise leading cross-functional teams, she serves as a leader within Cause, coaching and mentoring junior staff.

Before joining Cause Communications, Vicky led and managed day-to-day external affairs and communications activities for a variety of organizations spanning sports, events and entertainment, local government, academic institutions, and housing and homeless services. She prioritizes understanding the unique reputation and brand-positioning challenges facing organizations and has successfully built departments and implemented strategic communications plans that drive engagement, thought leadership, and fundraising goals. Most recently, she served as External Affairs & Communications Director at The People Concern, one of LA’s largest housing and homeless services providers, where she built communications capacity and successfully positioned the organization as a recognized leader in solving the homelessness and housing affordability crises.

Vicky graduated from the University of California, Santa Barbara with degrees in Communications and Global Studies. She also holds a Master of Public Administration degree and Graduate Certificate in Business and Sustainability from the University of Southern California. She enjoys visiting the beach, traveling, and spending time with her husband and their two cats.

varenas@causecomm.org

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