Communications Toolkit

A guide to navigating communications for social impact. Download the complete book, select individual chapters, or order a special print edition.

Communications Toolkit

Designed for both veterans and newbies alike, this comprehensive resource offers practical information in virtually every area of communications – from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.

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Chapter 1: Where Are You Now?

Research takes the guesswork out of your communications efforts, helping you understand how your organization is perceived and what areas of your communications can be strengthened.

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Chapter 2: Where Do You Want to Go?

Planning is key to set yourself up for communications success, including developing a strong brand and crafting compelling messages.

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Chapter 3: How Do We Get There?

From assembling your budget and selling your plan to the board, to collaborating effectively with your colleagues, financial and human resources are critical drivers of any communications program.

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Chapter 4: What to Take

Put together the right mix of tactics to achieve your communications goals and support your organization’s fundraising and advocacy.

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Chapter 5: Are We There Yet?

Measuring your impact and identifying ways to continually refine your communications plan will lead to even greater success.

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SWOT Analysis Form

Competitive Analysis Template

Communications Plan Outline

Sample Identity Guidelines

Sample Campaign Style Guide

Photo/Video Release Form

Creative Brief

Readiness Checklist

Event Planning Checklist

Cost-and-Benefit Chart of Select Media

News Release Guidelines

Measuring Communications Results

PRINTED BOOKS

We’re committed to making the power of smart communications accessible to all, so we’re offering a variety of ways to get a printed copy of the Communications Toolkit.

Single books are available at a discounted rate. Select a shipping destination and then use the form to complete your order.

Interested in getting more than one book? Email us at info@causecomm.org to discuss larger orders. We offer bulk discounts and partnership opportunities to help ensure your colleagues, grantees, or members can benefit from this resource.

If the cost of one book is unrealistic for your organization, please reach out so we can work with you directly. Email us at info@causecomm.org.

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