How to Identify Audiences for Your Cause

Prioritizing the specific types or groups of people you are trying to reach can go a long way in making your communications more effective. But the process of identifying audiences is a step that many times gets skipped in the rush to get work done. The reality is that you are not trying to reach “everyone” with every message. We have found that it can be useful to build a persona – or imagine a specific person you are speaking or writing to can help ensure your messages are relevant and motivating.

We created a quick video that walks you through the process in 2-minutes. We also created a version of the video that includes a walk through completing the worksheet template. (See second video below.)

We also created a worksheet template that will help you identify the top audiences for your cause. Get a copy below!

Download as a PDF – Identify_your_audiences

Download as a Word doc – Identify_Your_Audience