Author Archives: Vanessa Schnaidt

New Solutions for a Familiar Challenge

These are just a few of the scenarios communicators face every day. And the answers to these questions about what’s going on within and outside of your organization are important. Knowing how you compare to peers can help you think through how to prioritize your own communications activities, identify what gaps may need to be […]

ComNet15: Many HCC “Hot Topics” in Practice

The Communications Network is a membership association for communications professionals in the social sector. It’s a community of people who are dedicated to using innovative and effective communication programs to advance causes, improve lives and deliver social change — and that is never more apparent than at the Network’s annual conference. Communications starts at the top. ComNet15’s CEO […]

How the CA Drought Can Make Us Better Communicators

Here are four ways the California drought can teach us to become better communicators. Get the right spokesperson. Your message matters, but so does the messenger. Have you noticed how often Governor Jerry Brown has been out there on the frontlines of drought-related communications? By positioning Governor Brown as a spokesperson—rather than using a staffer […]