LEARN IT
Animal Activism Online
A lion, tiger and bear are trying to get to Washington D.C. to convince Congress to pass their bill about saving the rainforests. That’s their goal. To accomplish this they need to reach key congressional leaders through their constituents and environmental experts. And they need the media to discuss the vote. So, they consider where these audiences are already on social media, and then think about what actions can be taken within each platform. The furry friends decided that social media can benefit their campaign, but with their limited resources they need to focus on just a few. They prioritized who they want to reach the most and what they want them to do. YouTube will make the issue real for constituents, Facebook will help spread the message and engage the experts and Twitter will alert the media. You can do the same to make an informed decision for your organization or its next campaign.
OWN IT
Follow the three steps to determine which social media platforms are the best fit:
1. Determine your goal .
2. Identify the audience you need to reach.
3. Choose your social media platforms based on what is right for your audience and what you want them to do.
