LEARN IT
Media coverage magic
The Fantastic Fernando is passionate about magic and on a mission to perform at the esteemed Magic Castle. He needs to make sure they know about who he is, his areas of expertise and how they can contact him. He sends them regular updates that are relevant and useful and has set up a website that makes all his information easy to find.
To raise the profile of your organization in the media, build a strategy that combines proactive, targeted outreach with accessible online resources. Foster relationships with a relevant group of journalists to ensure that the people who cover news about your cause view you as an expert in your field. You should ensure that your website can also make a strong case and offers journalists all the essential information at their fingertips.
OWN IT
Follow the three steps to set your cause up for better media coverage:
1. Position yourself or others within your cause as experts
2. Stay in contact with relevant reporters
3. Make your website media friendly
