Strengthen your knowledge of branding principles and best practices, and understand the importance of maintaining a consistent brand.

The definitive guide for social impact communications, designed for both veterans and newbies alike. This comprehensive resource offers practical information in virtually every area of communications – from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.

Periodic assessments of your brand can help ensure your external reputation aligns with your cause’s mission and activities.

A strong brand makes your organization recognizable and helps people understand who you are and what you do.