Author Archives: Beth Babyak

Spring Into Action with Communications Goal Setting

S – Specific Outcome M – Measurable/Quantifiable A – Accountable/Achievable R – Results-Oriented/Realistic T – Time-Dated For example, you might have a goal of saving money for the future – but if you had to make this a SMART goal you might decide you want to save $100 per month for the next 12 months. […]

Laws of Attraction: Bringing New Donors to Your Cause

As with any successful long-term relationship, often finding the right partner and acquiring new donors both take time. With so many causes and so much clutter in today’s fast paced world, it takes discipline and creativity to reach new people so they can hear about, become interested in and donate to your cause. An important […]

Our New and Improved Cause Clarity Website

Here at Hershey Cause we are passionate about supporting the great work being done by nonprofits in Los Angeles and across the country. That is why we started our own nonprofit over fifteen years ago with a mission to provide free resources and tools to help nonprofits improve their internal and external communications and to […]

Top 5 Things You Can Do Now To Communicate Better

The 2016 graduating class of the Dwight Stuart Youth Fund Communicating for Results! training program.We love to see those light bulb moments when the participants realize how they could communicate even better with their audiences – whether it’s with donors, board members, volunteers or clients. Here we share the top five pieces of advice our […]

Better Storytellers, Better Results

Our founder R. Christine Hershey started the nonprofit arm of our company, Cause Communications (Cause), 16 years ago when she saw the need to educate nonprofits on communications best practices. Since many nonprofits need to focus most of their budgets on program costs and funding requests, they often don’t think they can afford to spend […]

Is place-based work reducing poverty? Join the conversation at A National Forum on Place-Based Initiatives, Dec. 4-5 at USC

Presented by The Center on Philanthropy & Public Policy and the Sol Price Center for Social Innovation, this day-and-a-half event is the culmination of a year-long inquiry into philanthropic and public sector initiatives that address geographically-concentrated poverty. Attendees will join policymakers, foundation executives and thought leaders from across the country as they take a step back, analyze these […]