Author Archives: Lotta Rao

Who’s Reading your E-Newsletter?

What is the purpose of your newsletter? Without knowing the purpose or your goals, there is no way for you to measure your effectiveness. Start by writing down the goal your newsletter supports. Do you want to reach funders? Do you want to inform people of programmatic changes/growth? Are you primarily reaching out to members to […]

We’re hiring!

The Communications Coordinator will serve in a support capacity with growth potential, providing communications, project management and administrative support to in-house marketing and operations and client projects. To learn more about this position click here.

How to Identify Audiences for Your Cause

We created a quick video that walks you through the process in 2-minutes.  We also created a version of the video that includes a walk through completing the worksheet template. (See second video below.) We also created a worksheet template that will help you identify the top audiences for your cause. Get a copy below! […]

Innovations in 2014

How we communicate has also radically changed during this time.  So, we  are trying something new here at Hershey Cause Communications! We are experimenting with new tools for a 21st century communicator using an approach modified from the startup world and making waves in social entrepreneurial circles – Lean Impact – in an effort to […]