Category Archives: Branding and organizational identity

Is Your Logo Effective? 5 Questions to Ask Yourself

How many fonts are used? Ideally, do not use more than two. Too many fonts create a disjointed symbol that seems piecemeal. What does your color palette communicate?¬†Every color evokes a different emotion and symbolic meaning. A color palette should be thoroughly examined and researched just as much as the logo mark itself. A good […]