Author Archives: Hershey Cause Communications

Back to School Reading

No doubt you’ve heard about the benefits of scanning the landscape: regularly carving out time to keep up with news, trends and best practices can inspire new ideas and improve your work. But where to turn for reliable sources of knowledge that won’t feel like a chore to read? Here are just a few recommended […]

Inside Our Services: Three Annual Reports Worth Sharing

California Community Foundation: 2014 “Land of Dreams” Print and digital formats brought out the best in each other for CCF’s 2014 annual report, which was built around vivid, relatable images of our fellow Angelenos in recognizable environments, accompanied by their personal “Stories of Impact.” This eye-catching publication exudes optimism with its bright photography, while infographics […]

Tips for Securing Media Interest in Your Organization

We recently worked with our client, Sojourner Center, to get media coverage of an innovative initiative to study the link between domestic violence and traumatic brain injury (TBI). Our proactive planning, comprehensive outreach and tailored pitches garnered significant media exposure for this launch, including The Huffington Post. Its first story about the Sojourner BRAIN Program […]

Webinars that Work: Helpful Hints for Promoting and Hosting a Webinar

Choosing to do a Webinar Webinars are best when you’re trying to share information with a large group of people who are hard to reach because of their demanding schedules. HCC recently hosted a webinar with L.A. Care Health Plan to inform physician staff about Cal MediConnect and California’s Coordinated Care Initiative. Doctors’ offices often […]

Capturing the spirit of Los Angeles—California Community Foundation’s annual report

“Land of Dreams” captures the story of CCF’s impact in Los Angeles through the candid first-person stories and unflinching portraits of the donors and program teams who make CCF’s work possible, and the individuals they serve. Our concept was inspired by a popular photoblog, Humans of New York ( The award-winning blog, which has been turned into […]

Prioritizing “place” in philanthropy: upcoming event at USC

The day-and-a-half event will bring together policymakers, foundation executives and thought leaders from across the country to discuss the current state of place-based initiatives while sharing crucial insights on philanthropic and public sector initiatives that address geographically-concentrated poverty. View the complete program and register here.

Sojourner Center unveils new identity, future plans to help create a world free from domestic violence

Over the past 10 months, Hershey Cause Communications has led Sojourner Center through a strategic planning and rebranding process, including a new visual identity, collateral and website, to more effectively communicate their expanded view of services. Sojourner Center provides a continuum of services for women and children impacted by domestic violence, as well as prevention and […]

National philanthropy leaders discuss new research findings of Communications Strategies that Fast Track Policy Change

Mary Lou Fulton, Senior Program Manager at The California Endowment and Martha Davis, Senior Program Officer at the Robert Wood Johnson Foundation, discussed how their support of innovative communications campaigns is effectively shifting policy and opinion on issues like school discipline reform and adverse childhood experiences (ACEs). A group of nonprofit and foundation communicators eager to […]

The domestic violence issue: the NFL is just the tip of the iceberg

Sojourner Center, one of the largest domestic violence shelters in the Southwestern United States, provides direct and community services to more than 8,750 women and children fleeing domestic violence each year. Fresh out of her media training session with the Hershey Cause team, Dr. Maria Garay, Executive Director of Sojourner Center, appeared on the local CBS […]

How communications can contribute to real policy change

Seeing the clear need to demonstrate how communications can contribute to real social change and provide others in our field a tool they can use when developing their own strategies, we created Communications Strategies that Fast Track Policy Change. By identifying eight communications campaigns that moved the needle for positive policy change and make up the […]

Mental health is my cause

I’ve been debating for awhile about unveiling my own struggle with depression to the social media masses. Those who are close to me are aware of my battle with the thoughts that can torment me at times. It’s something that I’ve been working to conquer for the past 10 years, and I’m a lot better […]

Is Your Logo Effective? 5 Questions to Ask Yourself

How many fonts are used? Ideally, do not use more than two. Too many fonts create a disjointed symbol that seems piecemeal. What does your color palette communicate? Every color evokes a different emotion and symbolic meaning. A color palette should be thoroughly examined and researched just as much as the logo mark itself. A good […]