Free resources designed to build communications skills and strengthen your cause’s impact.
How to Maximize Donors for Your Cause
While each donor relationship is unique, your cause needs an overall strategy to increase opportunities for engagement and deeper donor connections.
How to Write Your Social Media Plan for Your Cause
Social media outreach can be an effective tool for reaching and engaging new audiences, but a thoughtful and goal-oriented plan is key to achieving success.
How to Be Wonderfabulous in Digital Media
When it comes to digital media, a combination of activities with consistent messaging and a strategic presence on a variety of platforms will help you create impact.
How to Get Better Media Coverage for Your Cause
Positioning your cause as an accessible and knowledgeable resource are the first steps in growing your media coverage.
How to Manage Your Contacts
Streamlining workflow, increasing information sharing, and improving conversion rates are just a few of the benefits you can expect from proper management of your contacts.
How to Evaluate Your Brand
Periodic assessments of your brand can help ensure your external reputation aligns with your cause’s mission and activities.
How to Attract New Donors for Your Cause
Coordinating a variety of ways to make your work visible to your target audiences is an effective approach for attracting and engaging new donors for your cause.
How To Turn Board Members into Ambassadors
With tools and a shared game plan, board members can be powerful resources to advance your cause, helping forge new connections, raise funds, and increase credibility with particular audiences.
How to Maintain a Consistent Brand
A strong brand makes your organization recognizable and helps people understand who you are and what you do.
How to Choose Social Media
Choose social media channels that will best support your campaign and help you identify the strengths of specific social media tools in relation to your communications goals and strategies.
How to Choose a Messenger
Knowing who can connect and influence your audiences is an important part of effectively communicating your message.
How to Tell Your Story
By telling the story of individuals affected by the issue you are working to solve, you personalize your mission and goals and make them more memorable.
How To Customize Your Message
To get the response and engagement you want for your cause, you need to communicate with people in a way that is relevant and resonates with them.
How to Create Your Core Message
Formulating a core message that helps you talk about your cause in a simple, relatable way will inspire people to learn more and support you.
How to Identify Audiences for Your Cause
Prioritizing the specific types or groups of people you are trying to reach can go a long way in making your communications more effective.