A Brand by Any Other Name?
Strengthen your knowledge of branding principles and best practices, and understand the importance of maintaining a consistent brand.
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Communications Toolkit
The definitive guide for social impact communications, designed for both veterans and newbies alike. This comprehensive resource offers practical information in virtually every area of communications – from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.
Partner Projects
Books, guides, and original research highlighting best practices in communications — all produced in collaboration with some of the finest strategic minds in the sector.
How To Turn Board Members into Ambassadors
With tools and a shared game plan, board members can be powerful resources to advance your cause, helping forge new connections, raise funds, and increase credibility with particular audiences.
How to Choose a Messenger
Knowing who can connect and influence your audiences is an important part of effectively communicating your message.
How to Tell Your Story
By telling the story of individuals affected by the issue you are working to solve, you personalize your mission and goals and make them more memorable.
How To Customize Your Message
To get the response and engagement you want for your cause, you need to communicate with people in a way that is relevant and resonates with them.
How to Create Your Core Message
Formulating a core message that helps you talk about your cause in a simple, relatable way will inspire people to learn more and support you.
How to Identify Audiences for Your Cause
Prioritizing the specific types or groups of people you are trying to reach can go a long way in making your communications more effective.