Category Archives: Blog

STRENGTHENS YOUR CASE AND ACCELERATES IMPACT How can strategic communications help you reach your business/organizational goals? Evolve your thinking from small-ticket “materials costs” to the budgets sufficient to strategize, create, and implement efforts that hit and exceed strategic business objectives. And remember: In the nonprofit sector, communications IS development. Effectively telling the story of what […]

Identify and map your audience(s). If you’ve never gone through a formal audience identification and mapping exercise, now is the time. You don’t need a big budget and an outside research firm to do this activity (though that’s always helpful). Taking the time to thoughtfully analyze your audience groups and their characteristics, along with how they […]

How do each of your communications goals advance your organization’s broader strategic objectives? If you find one with no direct connection, it may be time to rethink that goal. Can you articulate your message in a simple, easy-to-understand way? Does it convey why your work matters? And do you have examples, including stories, that you […]

INCREASE VISIBILITY Communications can take good ideas and make them concrete, actionable, desirable, and well worth championing or supporting (or both!). Communications is the fuel that accelerates new ways of thinking. “When I started my role as Executive Director, I didn’t prioritize communications because I didn’t think it was that important, especially when you’re juggling […]

Lead with strategy. Tighter purse strings can mean fewer resources in 2024, and communicators will have to choose what activities to focus on to maximize impact. A strategy-first approach that supports your organization’s broader objectives is a must to ensure the greatest “ROI” on your communications efforts. Leverage your strategy to narrow your priorities, protect […]

  Communications to Amplify Your Impact Looking to brush up on specific communications skills, or help a colleague improve theirs? Cause Communications is committed to making the power of good communications accessible to all. That’s why our digital library of free resources is always stocked with “how-to” videos, interactive quizzes, and practical guides based on […]

It’s November, which means many of us are focused on year-end fundraising activities, impact reports, and prepping that mouthwatering recipe for the office holiday party. This season is also an opportunity to slow down and reflect on what we are most grateful for. Here at Cause Communications, we believe gratitude is a superpower that not […]

In honor of Suicide Prevention Month, we’ve also included some examples connected to this particular topic. 1. Balance transparency with resilience – As communicators, we have a responsibility to accurately portray what’s happening in our communities and not “sugar coat” the truth. Alongside the facts, it’s also important to avoid painting a bleak picture of […]

1. Create a strategy-driven event plan – To ensure your event meets your organization’s goals, start with an event plan that details the purpose, goals, expectations, and key audiences. 2. Develop consistent branding – Be sure to think about your event as a unique product that your organization is producing.  As such, you will want this […]

Although they are often used interchangeably, development and fundraising aren’t the same thing. “Development” is the process of creating and enhancing relationships with donors and potential donors. It creates a connection between a donor and your cause or organization. “Fundraising” only addresses the giving aspect of the process and considers that people may be motivated […]