Understand why media relations is so important for your organization and how to start building relationships with media that are relevant to you and your audiences.
Harness the power of measurement and evaluation — both for understanding your impact and determining where to focus your communications efforts in the future.
The definitive guide for social impact communications, designed for both veterans and newbies alike. This comprehensive resource offers practical information in virtually every area of communications – from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.
Books, guides, and original research highlighting best practices in communications — all produced in collaboration with some of the finest strategic minds in the sector.
Social media outreach can be an effective tool for reaching and engaging new audiences, but a thoughtful and goal-oriented plan is key to achieving success.
When it comes to digital media, a combination of activities with consistent messaging and a strategic presence on a variety of platforms will help you create impact.
Positioning your cause as an accessible and knowledgeable resource are the first steps in growing your media coverage.
Choose social media channels that will best support your campaign and help you identify the strengths of specific social media tools in relation to your communications goals and strategies.
Knowing who can connect and influence your audiences is an important part of effectively communicating your message.