Making Headlines
Understand why media relations is so important for your organization and how to start building relationships with media that are relevant to you and your audiences.
Archives
Tracking Your Impact
Harness the power of measurement and evaluation — both for understanding your impact and determining where to focus your communications efforts in the future.
Communications Toolkit
The definitive guide for social impact communications, designed for both veterans and newbies alike. This comprehensive resource offers practical information in virtually every area of communications – from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.
Partner Projects
Books, guides, and original research highlighting best practices in communications — all produced in collaboration with some of the finest strategic minds in the sector.
How to Write Your Social Media Plan for Your Cause
Social media outreach can be an effective tool for reaching and engaging new audiences, but a thoughtful and goal-oriented plan is key to achieving success.
How to Be Wonderfabulous in Digital Media
When it comes to digital media, a combination of activities with consistent messaging and a strategic presence on a variety of platforms will help you create impact.
How to Get Better Media Coverage for Your Cause
Positioning your cause as an accessible and knowledgeable resource are the first steps in growing your media coverage.
How to Choose Social Media
Choose social media channels that will best support your campaign and help you identify the strengths of specific social media tools in relation to your communications goals and strategies.
How to Choose a Messenger
Knowing who can connect and influence your audiences is an important part of effectively communicating your message.