The Lean Impact model has given us a lot of insight into new ways to think of our own work of creating “how to” resources for change makers–those working in nonprofits and social change efforts–to provide guidance to eliminate some of the challenges faced daily in communicating the importance and impact of your work and […]
This program was funded by the Dwight Stuart Youth Fund for a select group of their grantees. To learn more about this signature Hershey Cause Communications program, click here or contact, Lotta Rao, Director, at 310.656.1001.
What is the purpose of your newsletter? Without knowing the purpose or your goals, there is no way for you to measure your effectiveness. Start by writing down the goal your newsletter supports. Do you want to reach funders? Do you want to inform people of programmatic changes/growth? Are you primarily reaching out to members to […]
A few examples from recent work includes: Assessment of the Robert Wood Johnson Foundation’s long term investment in communications support for several grantees. We looked at how the grants for communications impacted the way the organization worked, the skills of the staff, as well as the results from the media and public relations strategies and […]
The Communications Coordinator will serve in a support capacity with growth potential, providing communications, project management and administrative support to in-house marketing and operations and client projects. To learn more about this position click here.
How many fonts are used? Ideally, do not use more than two. Too many fonts create a disjointed symbol that seems piecemeal. What does your color palette communicate? Every color evokes a different emotion and symbolic meaning. A color palette should be thoroughly examined and researched just as much as the logo mark itself. A good […]
Everyone internally tells your story the same way Partners know what you bring to the table and are eager to connect Funders understand what you are raising funds for and commit large dollars as needed Individual donors are excited by the vision Government & political allies think of you as the organization of choice. You […]
We created a quick video that walks you through the process in 2-minutes. We also created a version of the video that includes a walk through completing the worksheet template. (See second video below.) We also created a worksheet template that will help you identify the top audiences for your cause. Get a copy below! […]
How we communicate has also radically changed during this time. So, we are trying something new here at Hershey Cause Communications! We are experimenting with new tools for a 21st century communicator using an approach modified from the startup world and making waves in social entrepreneurial circles – Lean Impact – in an effort to […]
In case you haven’t heard of the Youth Policy Institute (YPI), it’s an amazing organization (and one of our clients) that has been providing wraparound services to low-income families in Los Angeles since 1996—and is the lead agency of the Los Angeles Promise Neighborhood. Thanks to YPI, Los Angeles is now the proud recipient of […]
@CauseComm gives great twitter tips! This will be seen by those who follow you AND follow @CauseComm .@CauseComm gives great twitter tips! OR Thanks @CauseComm for the great twitter tips! This will be seen by all of your followers. NOTE: The period isn’t necessary if @CauseComm appears anywhere else in the tweet. […]
YCSC’s students complete community action projects to earn high school credits, which ensures that what they learn has a practical implication for their daily lives. For example, students in East Los Angeles worked with a local liquor store to bring fresh fruits and vegetables where there were none. In the classroom, those students learned about […]
Recently, I was talking with a friend who just entered the nonprofit sector after several years as a political consultant. He lamented how he spent his first few months talking almost exclusively to small-circulation trade publications instead of pitching bigger-reach stories to outlets like the Los Angeles Times. On the outset, it may seem like […]
Hershey Cause created the current brand for Abode Communities, a nationally recognized leader in affordable housing, in 2008. Read more about the rebranding project in our case study.
For more info on how to become a founding member of the Centennial Legacy Campaign, visit
You don’t have to start or work at a nonprofit to do good in the world. In their new book, The Social Capitalist, Josh and Lisa Lannon explain how companies can help solve the world’s problems as part of their business model.
Hershey Cause recently partnered with Shawn and the Jumpstart teamto create and launch Connected to Give, a groundbreaking national study on the giving motivations of Jewish Americans. A Santa Monica native, Shawn has been working with Jumpstart since 2008 to use research & publishing, convenings, education and innovative funding to connect, inform and empower more […]
In her latest blog post, R. Christine Hershey shows how organizations can be more effective by conducting a little research.
The report documents data-driven insight into what motivates Jewish Americans to give: 76% of American Jews report that they made a charitable contribution in 2012, compared to 63% of non-Jews. Most Jews who make charitable contributions give to both Jewish and non-Jewish organizations. Although age is not a driving factor in the incidence and […]
“We deliver results for our clients through the unique capabilities of our agency and our nonprofit,” said founder R. Christine Hershey. “It just makes sense to further integrate our operations along those lines.” Read the full announcement.
Hershey Cause President and Founder, R. Christine Hershey, and her family were honored at the RaiseAChild special fundraising brunch event, Celebrating the History of LGBT Family Building, on May 19, 2013. Hershey and her partner Susi were the first same-sex couple to openly adopt in Los Angeles County over 25 years ago.
The grant will support LAUSD Student Health and Human Services staff to develop referrals to the wellness network with the local Best Start and 0-5 programs in our school communities. It will also pay for pediatric training and children’s furniture for the Wellness Centers at six sites. Hershey Cause Senior Advisor, Jan Kern, developed the LA […]